If you currently have an issued utility or design patent in hand, congratulations! The road to issuance is long and arduous, and you have taken the right steps to protecting your intellectual property. After the initial jubilation at success, you may ask “Now what?” How exactly do you navigate the journey?

Professional Patent Marketing Materials Illustrate Your Invention

 With your professional marketing materials, such as virtual prototype video, website, and brochure—you have the key tools needed to relay the pertinent information on your product to decision-makers. Professional-looking, polished, and eye-catching materials are the first step to success. Most all decision-makers for organizations, whether huge multi-national company down to family owned businesses are extremely busy and more often than not, bombarded with idea submissions. These submissions may come from other companies or individual entrepreneurs, so keep in mind what you’re competing against. Without catchy materials to showcase your products and its features/benefits, it will certainly be lost in the shuffle. Even the best idea or the most innovative product will be passed over if it’s not presented correctly.

Finding Decision Makers For Your Patent

 How do you find these decision makers? This may take a bit of legwork, but it IS possible. If you contact an organization’s corporate office and ask to speak to the decision maker for new products, you will often get sent initially to a voicemail. Make note of the contact you’ve been sent to, and this may help you find their information later. Be kind, to the point, and professional, and you may find that gatekeepers at companies are more willing to be helpful. If you’re rude or seem unprofessional, there’s no incentive to pass you along to their higher-ups.  LinkedIn is also a great tool for identifying decision makers within an industry and connecting with them.  It takes time, patience, and dedication, but eventually you can compile a list of companies and individuals to target. Don’t overlook the traditional route of mailing a packet of brochures and graphics with a cover letter to a company. This is a much slower method of presenting your idea, but it does typically find its way to the right department.
After you have your materials prepared and list of decision-makers identified, you’ll be ready to start contacting companies about your product. We’ll discuss this process more in depth during part two of this article coming next month. Don’t overlook the importance of time spent in preparation as this will better enable you to properly present your product to a potential licensee.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Send My Free Patent Kit

Patent Myths Exposed

First Name:

Last Name:

Email

Phone

By continuing, I’m providing consent to For Sale By Inventor to contact me at the phone number and email provided. Contact may be by phone, email, text or prerecorded message. I understand that my proceeding is considered an electronic signature only, which I may revoke at any time and does not require me to purchase services.

5 Responses

  1. Whatever…if idea is good enough…the demand will be there!
    Getting a Godsent team behind you is a blessing, that makes all the difference in the world. Go 4 it!

    1. Hey Mark!
      Stay tuned for part 2 where I’ll go more in detail about the next steps. I agree having a great idea is half the battle! 🙂
      Have a great day!
      Heather Bateman

      1. I HAVE 10 OR 12 INVENTIONS AND 1 PATENT!! IT SEEMS EVERYBODY OUT THERE WANTS TO HELP YOU AS LONG AS YOU CAN SEND THEM A FEW THOUSAND DOLLARS, AND THEN WHEN YOU DO, THEY GET GET AMNESIA, AND CAN HARDLY REMEMBER WHO YOU ARE!!!

    2. I agree, an idea is just the beginning, a Godsend team bringing it forward makes all the difference. There is no way one person can make the idea materialize by themselves. Trust and faith is essential. I wish all to profit.
      That is what it is all about. Making dreams come true.

  2. I to believe in the team concept but it is hard when everyone is not on the same page. So just have faith. That everything well work out. Its hard when you don’t no the patient business. But you have great ideals. But it takes time I guess I don’t know just believe and have faith

Comments are closed.