GOAT Calculator - Evaluate Your Product Idea | Greatest Offer of All Time

🐐 GOAT Calculator

Greatest Offer of All Time

Evaluate your product idea in 8 simple sections and discover your market potential

Section 1: WHO (Target Customer)

Understanding your customer is the foundation of success.

1.1: Who specifically needs this?

Be specific. "Everyone" is not an answer.

1.2: How well do you know this customer?

I AM this customer - I experience this problem daily

I live/work with this customer - I see their struggles firsthand

I've interviewed 10+ of these customers

I've talked to a few people

I'm guessing based on assumptions

1.3: Can you easily reach these customers?

Yes, I have direct access (I'm in the community, have email lists, etc.)

Yes, through specific channels (I know where they gather online/offline)

Maybe, with some effort (I'd need to research how to reach them)

No, they're hard to reach (scattered, no clear gathering places)

1.4: Can they afford your solution?

Yes, they have high disposable income or business budgets

Yes, moderate disposable income

Limited - they're budget-conscious

No, very limited disposable income

Section 2: PAIN OR PLEASURE

Does your invention solve a painful problem or provide pleasure?

2.1: What are you solving?

PAIN - Removing frustration, preventing loss, eliminating suffering

PLEASURE - Adding convenience, providing entertainment, creating delight

2.2: How immediate and intense is the pain?

Excruciating/Life-threatening Example: Toothache - can't ignore, need relief NOW

Severe and urgent Example: Chronic back pain preventing work

Moderate and recurring Example: Slow computer at work, wastes 30 min/day

Mild and occasional Example: Forgetting where you parked

Minimal Example: Slightly crooked picture frame

2.3: How often does this pain occur?

Constantly or daily

Weekly

Monthly

Rarely

2.4: Are people already paying to solve this pain?

Yes, they're actively buying solutions and spending significant money

Yes, they've tried solutions but nothing works well

They complain about it but haven't actively searched for solutions

No, they've accepted it as "just the way it is"

2.5: How much does this pain cost them?

Consider time, money, health, relationships, business impact

Massive impact - $10,000+ per year or life-altering consequences

Significant impact - $1,000-$10,000 per year

Noticeable impact - $100-$1,000 per year

Minimal impact - Less than $100 per year

2.6: Can they ignore this pain?

No, it demands immediate attention (like a toothache)

They can delay briefly but it gets worse

They can live with it but it's frustrating

Yes, they can easily ignore it

2.7: What type of pleasure does it provide?

Transformational - Life-changing experience, major status boost Example: Luxury vacation, high-end fashion

Significant - Memorable experience, notable improvement Example: Entertainment system, hobby enhancement

Moderate - Nice to have, improves daily life Example: Teeth whitening - you want it, but can wait

Mild - Slight improvement, minor delight Example: Novelty item, small comfort

Minimal - Barely noticeable improvement Example: Slightly better-looking stapler

2.8: How often would they use/experience this?

Daily

Weekly

Monthly

Rarely

2.9: How much would they pay for this pleasure?

$500+ (premium pricing)

$100-$500 (mid-range pricing)

$20-$100 (budget pricing)

Less than $20 (impulse buy only)

2.10: Is this a "want" or "nice to have"?

Strong want - they actively desire this

Moderate want - they'd like it if they saw it

Mild interest - nice to have

Indifferent - they don't think about it

Section 3: MISSING LINK

Does your invention provide something that's never existed before?

3.1: Does your invention provide a solution that doesn't currently exist?

Yes, nothing like this exists - completely new solution

Partial - solutions exist but have major gaps or limitations

No, solutions exist but mine is better/cheaper/faster

No, solutions exist and work well

3.2: How is your solution better than what's out there?

Select all that apply

Solves the root cause, not just symptoms

Dramatically simpler to use

Significantly cheaper (at least 30% less)

Faster or more convenient

Better quality or durability

Addresses a completely unmet need

None of the above - it's about the same

3.3: Is your price competitive with existing solutions?

Below market - significantly cheaper than alternatives

In line with market - similar to what's available

Top of market - premium pricing but justified by quality

Above market - more expensive without clear justification

No comparable products exist

3.4: Have you validated this with real users?

Yes, 10+ users confirmed they need this and would buy it

Yes, 5-10 users confirmed interest

Yes, 1-4 users said it's interesting

No, but I'm confident based on my own experience

No, I haven't talked to anyone yet

Section 4: ODDS OF SUCCESS

Can you actually deliver this invention?

4.1: Do you have a working prototype?

Yes, fully functional and tested with real users

Yes, basic prototype that demonstrates the concept

No, but I have detailed designs and plans

No, still in concept phase

4.2: Is it technically feasible to manufacture?

Yes, uses existing technology and standard manufacturing

Yes, requires some specialized knowledge but achievable

Maybe, requires significant R&D or innovation

Unknown, relies on unproven technology

4.3: Can you scale production?

Yes, I can make 10,000+ units with existing manufacturers

Yes, I can make 1,000-10,000 units with some setup

Maybe, I can make 100-1,000 units but scaling is uncertain

No, I can only make small batches (under 100 units)

4.4: Do you have proof it works?

Select all that apply

Video demonstration showing it in action

User testimonials from people who tried it

Before/after data or measurable results

Third-party validation or expert endorsement

I've personally used it for 30+ days

None yet

Section 5: URGENCY

Why would someone buy this NOW instead of waiting?

5.1: Why would someone buy this NOW instead of waiting?

Select all that apply

It provides immediate relief or fix

There's a timely reason (trending topic, news event, season)

Waiting makes the problem worse or more expensive

Limited availability or early-bird pricing

Regulatory deadline or compliance requirement

None - there's no particular urgency

5.2: Is your product seasonal or trend-based?

No, it's needed year-round

Somewhat seasonal but has year-round demand

Yes, highly seasonal (limited selling window)

Yes, it's based on a current trend or fad

5.3: What happens if they wait to buy?

The problem gets significantly worse or more expensive

They miss an opportunity or limited-time offer

Nothing significant changes

The problem might resolve itself

Section 6: SCARCITY

Can your invention be easily replicated? What makes you unique?

6.1: Can your invention be easily replicated?

No, very difficult - protected IP and complex process

No, moderately difficult - requires expertise or investment

Yes, somewhat easy - but I have a head start

Yes, very easy - anyone could copy it

6.2: Do you have IP protection?

Yes, I have an issued patent

Yes, I have a pending patent application

I can patent it but haven't filed yet

I have copyright, trademark, or trade secret protection

No IP protection possible or planned

6.3: How strong is your IP protection?

Very strong - hard to replicate or design around

Moderately strong - some protection but workarounds exist

Weak - easy to get around or challenge

No IP protection

6.4: What makes you unique that competitors can't copy?

Select all that apply

Proprietary technology or process

Exclusive supplier relationships or materials

Proprietary data or customer insights

Network effects (more users = more value)

Brand or reputation

First-mover advantage

None of the above

Section 7: RISK

What must customers (and you) give up?

7.1: Money - How much compared to alternatives?

Significantly cheaper than alternatives (30%+ savings)

About the same price as alternatives

Moderately more expensive (10-30% more)

Significantly more expensive (30%+ more)

No comparable alternatives exist

7.2: Time and effort required?

Instant or minimal effort - works immediately

Some setup required but simple (under 30 minutes)

Moderate effort - learning curve or ongoing maintenance

Significant effort - complex setup or constant attention

7.3: Status or social risk?

Enhances status - people want to be seen using this

Neutral - no social implications

Slight risk - some people might judge

High risk - people will think I look foolish or weak

7.4: Is the improvement worth what they give up?

Yes, 10x better for 2x the cost/effort (or less)

Yes, 3-5x better for similar cost/effort

Maybe, incrementally better for similar cost

No, marginally better but costs much more

7.5: Development cost and complexity?

How much will it cost YOU to develop and bring to market?

Under $5,000 - simple product, low investment

$5,000-$25,000 - moderate complexity

$25,000-$100,000 - significant investment required

Over $100,000 - high complexity or regulatory hurdles

7.6: Time to market?

Under 6 months - can launch quickly

6-12 months - moderate timeline

1-2 years - significant development needed

Over 2 years - complex or regulatory approval required

7.7: Regulatory or legal hurdles?

None - no special approvals needed

Minor - standard compliance or certifications

Moderate - industry-specific certifications required

Major - FDA, EPA, or similar government approval needed

7.8: Market competition?

No direct competitors - blue ocean

Few competitors - fragmented market

Several competitors - established market

Dominated by major players - red ocean

Section 8: STORY

Story drives emotion, and emotion drives buying and sharing.

8.1: Can you explain your invention in one sentence?

Yes, and it's instantly clear what it does

Yes, but needs a bit more explanation

It takes a few sentences to explain

It's complicated to explain simply

8.2: Is there a compelling origin story?

Select all that apply

I experienced this problem personally and solved it for myself

I had an "aha!" moment or unexpected discovery

I created this to help a loved one

I overcame significant obstacles to make this happen

I have unique background or expertise that led to this

No particular story - just seemed like a good idea

8.3: Is your story relatable and tellable?

Yes, people immediately connect emotionally and want to share it

Yes, it's interesting and memorable

Somewhat - it's okay but not remarkable

No, it's not particularly compelling

8.4: Would people share this story?

Yes, it's surprising, delightful, or shocking - highly shareable

Yes, it's interesting enough to mention

Maybe, if they needed the product

Probably not - nothing remarkable about it

8.5: Can you demonstrate it visually?

Yes, dramatic before/after transformation

Yes, clear visual demonstration

Somewhat, but not very dramatic

No, hard to show visually

Your GOAT Score

Calculating...

GOAT Score measures: Comprehensive evaluation across WHO (customer), PAIN/PLEASURE (problem), MISSING LINK (uniqueness), ODDS (feasibility), URGENCY (timing), SCARCITY (protection), RISK (barriers), and STORY (emotion).

Scale: 0-20 (No Go) | 20-40 (Needs Work) | 40-60 (Promising) | 60-80 (Strong) | 80+ (GOAT)

🎯 Invention Success Predictor

Motivation Index = (Pain² or Pleasure) × GOAT Offer × Story

Calculating...

Success Predictor measures: How compelling your offer is based on customer motivation (pain/pleasure intensity), uniqueness of solution, and emotional story.

Scale: 0-5 (Weak) | 5-15 (Below Average) | 15-30 (Average) | 30-50 (Good) | 50-100 (Excellent) | 100+ (Exceptional)

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🐐 GOAT Calculator

Section 1: WHO (Target Customer)

Section 2: PAIN OR PLEASURE

Section 3: MISSING LINK

Section 4: ODDS OF SUCCESS

Section 5: URGENCY

Section 6: SCARCITY

Section 7: RISK

Section 8: STORY

📊 Section Breakdown

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